How to Auto DM on Twitter

Learn How to Auto DM on Twitter (Automatically Direct-Message)


One of the most important pieces in any strong Twitter strategy is engaging with your followers – and one of the easiest way to get that engagement starting is with an Auto DM on Twitter.

For those who don’t know what an Auto DM is, it’s short for “automatic direct message” and it is just what it sounds like – setting up a system to send an automatic direct message to someone on Twitter. And if you want to set up a Twitter Auto DM, I’ll show you how.
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Pepsi United and Sean Spicer PR Disaster

3 Valuable Marketing Lessons from Pepsi, United Airlines and Sean Spicer’s PR Disasters


Over the course of a week, PR and marketing professionals have had the chance to get some great real-life lessons in how quickly public stupidity can backfire and become a brand nightmare, thanks to three spectacularly public PR disasters by Pepsi, United Airlines and Sean Spicer.
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What Is Digital Marketing?

What Is Digital Marketing?


Although it’s been around for going on three decades now, digital marketing is still an area of marketing many people are still struggling to understand. Part of the question of “what is digital marketing?” comes from the fact that it wasn’t until recently that digital marketing became an actual field of study at universities and tech schools. Another reason though is that digital marketing, unlike traditional marketing, is much more intangible since it exists only in digital form.

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The #1 Best Marketing Tip Ever in the History of Marketing Tips


One of the biggest challenges marketers run into when being asked for “great ideas” on how to market a product is what to do when a product just isn’t very good or interesting. It’s one I’ve encountered many times in my life, and it’s a tough position to be put in, as you want to be helpful … but you also don’t want to be a jerk.

The truth is though, no matter how great of a marketing strategy you have behind a product, service or brand, if it’s something that no one wants (or might want), then it’s doomed for failure. Yes, you might sell a few ice cubes to eskimos, but sooner or later they’re going to realize they got bamboozled. That’s not a business. That’s a scam.
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Overhiring

In Periods of Hyper Growth, Be Careful Not to Overhire


Having worked in the digital space for nearly two decades now, and being through periods of immense growth as well as massive downturn (Yes, I was there for the bubble and burst way back around 2000) there’s one mistake I have seen companies make countless times when they were in the midst of major growth: the tendency to overhire.

It usually looks something like this: a company enters a period of strong growth, either just as they are launching, or as there’s been a change in the market that’s allowed them to grow at a rate considerably more accelerated than what they are accustomed to. Amidst a combination of excitement, fear (that you may not be able to keep up) and a few pairs of rose-colored-glasses there is a tendency to bulk up the team in anticipation of the growth, oftentimes planning the hiring to go along with the growth trajectory.  What I’ve seen happen in most of these instances is that the need for additional bodies is a little less than was anticipated, and you end up either looking for work for people to do to keep them busy and engaged, or you end up having to let people go.
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Payoff by Dan Ariely

Read This Book: ‘Payoff’ by Dan Ariely (Book Review)


If you’ve ever spoken with me about books, particularly “business-type” books, one author I always mention as a must-read is Dan Ariely. As the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, as well as founder and director of the Center for Advanced Hindsight, Ariely’s work on behavioral psychology has provided groundbreaking revelations and insight into the decision-making process, and the not-quite-rational way in which we make our decisions.

As a marketer (and a once-upon-a-time psychology major) I find the research into these topics particularly useful, especially when your job is to help build out strategies specifically designed to guide people to a desired outcome. After all, that’s pretty much what marketing is – using psychological principles to guide behavior and perception.
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Marketing Consultant vs. Marketing Strategist

Marketing Consultant vs. Marketing Strategist (What’s the Difference?)


One of the big areas companies regularly need help with is in their marketing. And for those who are looking to trigger some growth via marketing, some outside help is often necessary. But when faced with the challenge of finding outside marketing help, a common stumbling block is the question of if you need a marketing consultant or a marketing strategist.

At first glance, the two may seem to be very much the same thing, but they definitely are not. And as you look to build out your internal marketing team or external marketing agency strategy, it’s important to understand the difference between the two so you can decide which is right for you.
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SEO Agency

Should I Hire an SEO Agency? (Search Engine Optimization)


Should I hire an SEO agency? It’s a question that as a digital strategist I hear often – and one that can definitely have multiple answers. But in general, the question of hiring someone to handle your search engine optimization really is a question of just how much do you want to really want to be good at digital marketing and how much do you want it to be a core competency.

Generally I think of SEO as something that should be done in-house, and as part of a company’s core competencies. Anyone who’s writing content or creating web pages should have a good understanding of all the standards and best practices for SEO and work to ingrain them as part of their content creation strategy.

Honestly there’s not a LOT to good SEO once you start thinking of things you create with those in mind. Things like what your title tags say, how you are using your <h> tags, keyword phrases and density etc. are all things that can become pretty much second nature if you start to make it a point to follow them.

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The Future of Retail Has Never Been Brighter (Thoughts from eTail West 2017)


As February came to a close and March began, some of the smartest people in retail converged on Palm Springs, California like it was some sort of e-commerce Coachella festival. As they do every year around this time, these leaders in retail got together to share a combination of insights and recommendations as to the current state of digital commerce, while thousands more of their peers listened in to hear the latest in what’s happening in this world.

Still, as anyone who’s been in “e-commerce” knows, eTail is about more than just selling things online. It has to be. As e-commerce has evolved over the past two decades its grown from an outlier and change agent to become a key component of how we shop and interact with brands. It’s past mobile commerce, multichannel and even omnichannel. Instead, now with its big brother, Brick and Mortar, it’s become just part of how we consumers buy stuff.

But is it even more than that? If this year’s eTail West conference was any indication, the answer is an absolute YES.
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