Payoff by Dan Ariely

Read This Book: ‘Payoff’ by Dan Ariely (Book Review)


If you’ve ever spoken with me about books, particularly “business-type” books, one author I always mention as a must-read is Dan Ariely. As the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, as well as founder and director of the Center for Advanced Hindsight, Ariely’s work on behavioral psychology has provided groundbreaking revelations and insight into the decision-making process, and the not-quite-rational way in which we make our decisions.

As a marketer (and a once-upon-a-time psychology major) I find the research into these topics particularly useful, especially when your job is to help build out strategies specifically designed to guide people to a desired outcome. After all, that’s pretty much what marketing is – using psychological principles to guide behavior and perception.
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The Revenge of Analog

Read This Book: ‘The Revenge of Analog’ by David Sax [Book Review]


I’ve spent my entire professional career selling digital products online. For the last sixteen years I’ve disrupted (some would say decimated) a good portion of one of the oldest publishing industries in the world: sheet music.

When I started at Musicnotes.com as a lowly marketing assistant back in 2000, the concept of buying online had gained some traction … but the idea of buying a digital, virtual, item was still completely foreign to the general consumer. Keep in mind that this was before iTunes had even launched. Apple didn’t introduce us to the concept of buying digital music until January of 2001. Amazon didn’t even launch its Kindle e-Reader until 2007.

As technology evolved and people became much more accustomed to the concept of buying a digital item online, the world changed. I was a cheerleader of the benefits of digital distribution. In the sheet music industry, like many others, it solved a ridiculous amount of problems … such as print inventory, delivery logistics, cost of physical goods, lead times to print, how big a print run would be and even the very process behind which decisions were made as to if a product was financially feasible to even exist.
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AskGaryVee Book Review

Book Review: #AskGaryVee by Gary Vaynerchuk


I’ve been working my way through a backlog of “business” type books that I have piled up here and the most recent one I’ve gone through is Gary Vaynerchuk’s latest, #AskGaryVee.

For those of you unfamiliar with Gary Vaynerchuk, he’s kind of an Internet marketing / business “superstar” who keynotes a lot of events and runs his own media company, VaynerMedia. He got his start online with his work at Wine Library and has always been at the forefront of emerging technology as it relates to business and communication. On top of all this he’s an investor in quite a few startups, so he has a pretty tight knowledge of the tech business space.
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Marketing Books

Marketing Books Essentials: The 5 Best Books for Marketers


Go to any book store and you’ll see there are a lot of marketing books out there. Amazon currently lists over 62,000 marketing books in its marketing category.

And that’s just taking into account the books that are specifically tagged as being about marketing. That doesn’t include general business books, pyschology books or others that while not specifically marketing books, are still useful books for marketers.

I read a lot. And while I haven’t read all 62,000+ marketing books that Amazon lists, I’ve read my fair share. And of those, there are five in particular that I believe to be essential reads for any marketer.
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