Your Customers Know When You’re Full of Shit


As the saying goes, “you can’t bullshit a bullshitter.”

But it’s also true that you can’t bullshit an expert.

And that’s something you had better keep in mind when you’re talking to your customers. A lot of them are experts, and they know when you’re full of shit.

Any time you’re talking to a customer, whether it be via email, video, social media or <gasp!> in person, you’re talking to someone in their world.

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If You’re Not Unique Why Do You Exist?


Solving a customer problem is only part of what makes a product marketable. There’s another part of this – and that’s the question of if others already do this, why should people switch to you?

Let’s face it – there are a lot of products and services in the world, with many of them tackling the same problems. If you’re starting a new company or launching a new product, there is probably someone out there already doing the same thing. Their product might be somewhat different from you, but at its core it might be very similar. So why should people use your product?
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