My thoughts: Lots of cool info here … but two things in particular stand out to me: the fact that there’s a guy who gets 6-7 million impressions per Instagram post (I’m still trying to hit 500 followers!) and that over 50% of women interviewed say they have bought something due to influencer marketing.
I mean, I knew influencer marketing was a pretty hot marketing method, but that’s some strong influence. I do wonder if all those surveyed would buy something that an influencer recommended if they were told that it was a sponsored post.
Also, Twitter you gotta up your game. You keep slipping like this and you might disappear on us – and you’re too important a medium to follow in the footsteps of your Vine initiative.
Last week, holiday shopping dominated a steady stream of digital marketing stats. During the last several days, the data points were more varied, providing a cornucopia of marketing intelligence. Here are 11 numbers that caught our eye: 1. IG > TW Is Twitter about to officially fall to third place for social marketing platforms?