2016 Is the “Year of Promotions” for Retail, with 52% Increase in Offers This Holiday Season | Business Wire


My Thoughts: What a mess. Selling commodities and competing with Amazon on the basis of price just seems like a nightmare. It’s a cheap way to compete … but is it profitable?

I’ll talk more about this on the podcast next week. So much to digest here.

 

“From BOGO offers to 40% off everything, Amazon began this process of training consumers to expect a sale, but nearly every major retailer has now joined in this costly race to the bottom,” said Sarah Engel, SVP of Global Marketing for DynamicAction

Source: 2016 Is the “Year of Promotions” for Retail, with 52% Increase in Offers This Holiday Season | Business Wire

You should totally share this.

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