Coke CMO Defends TV as Cola Giant Rethinks Digital Approach | CMO Strategy – AdAge


My thoughts: It’s interesting to see someone as big as Coca Cola defending television as a stronger platform than digital – but it can also make a lot of sense if you think about it. We’ve been hearing a lot lately about how video is the future for digital … but video is exactly what TV has been all along. Getting your visual story out there in front of people is what TV is best at – and since Coke is such a broad audience brand, it’s not like they need to do microtargeting.

Maybe TV will see a resurgence in value as marketers learn to start using it as a brand storytelling medium again rather than just a place to shove an ad in the consumers’ face. Might it not be that the message and approach in advertising is more important than the medium?

Coca-Cola Co. global Chief Marketing Officer Marcos de Quinto on Friday defended TV advertising as providing the best bang for the buck while questioning the beverage giant’s past digital spending practices.

Source: Coke CMO Defends TV as Cola Giant Rethinks Digital Approach | CMO Strategy – AdAge

You should totally share this.

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