Came across this article at Searchengineland recently, covering a few tips on how to use psychology to improve ad copy (and click through rates, etc).
It’s a pretty great little primer with some nice examples of things you can do to try to get your ad copy to become more actionable.
That said, there’s quite a bit more you can do to improve your copywriting skills to make your copy more influential. If you find topics like this interesting, check out the following books. They go into some great detail, not only on the how – but also the why.
Influence: The Psychology of Persuasion
Contagious: Why Things Catch On
Columnist Jason Puckett explains how you can apply knowledge about human behavior to improve ad copy and increase click-through rate.
Source: How to use psychological principles to improve ad copy