Snapchat Users Are Very Likely to Watch a Brand’s Entire Story, Report Shows – Adweek


My Thoughts:

Seriously? An 88% completion rate on brand story video? That’s ridiculously high – and even more proof that SnapChat is turning into the place to be for digital marketing and storytelling.

I’ll have to dig in to this more. The issue I always have with SnapChat is the difficulty in discoverability. Might be time to dive back in and see how things have changed.

When Snapchat users viewed a brand’s story, they watched the entire story nearly 88 percent of the time.

Source: Snapchat Users Are Very Likely to Watch a Brand’s Entire Story, Report Shows – Adweek

You should totally share this.

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