Payoff by Dan Ariely

Read This Book: ‘Payoff’ by Dan Ariely (Book Review)


If you’ve ever spoken with me about books, particularly “business-type” books, one author I always mention as a must-read is Dan Ariely. As the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, as well as founder and director of the Center for Advanced Hindsight, Ariely’s work on behavioral psychology has provided groundbreaking revelations and insight into the decision-making process, and the not-quite-rational way in which we make our decisions.

As a marketer (and a once-upon-a-time psychology major) I find the research into these topics particularly useful, especially when your job is to help build out strategies specifically designed to guide people to a desired outcome. After all, that’s pretty much what marketing is – using psychological principles to guide behavior and perception.
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Marketing Books

Marketing Books Essentials: The 5 Best Books for Marketers


Go to any book store and you’ll see there are a lot of marketing books out there. Amazon currently lists over 62,000 marketing books in its marketing category.

And that’s just taking into account the books that are specifically tagged as being about marketing. That doesn’t include general business books, pyschology books or others that while not specifically marketing books, are still useful books for marketers.

I read a lot. And while I haven’t read all 62,000+ marketing books that Amazon lists, I’ve read my fair share. And of those, there are five in particular that I believe to be essential reads for any marketer.
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