It’s Okay If Your Click Doesn’t Convert


Your ad is set. It’s super cool. Engagement is off the charts. People are clicking like their lives depend on it. But people aren’t buying.

Nightmare? Far from it.

A lot of the time when I’m working with people on their marketing campaigns they are looking for immediate action – which in most cases means getting people who click the ad to make a purchase (conversion rate). They do all the work to get the ads out there or the third-party relationships in place to drive traffic, and people are engaging. They’re clicking through. But according to analytics, no one is buying after they click.
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