Although it’s been around for going on three decades now, digital marketing is still an area of marketing many people are still struggling to understand. Part of the question of “what is digital marketing?” comes from the fact that it wasn’t until recently that digital marketing became an actual field of study at universities and tech schools. Another reason though is that digital marketing, unlike traditional marketing, is much more intangible since it exists only in digital form.
Earlier today I was over on Amazon, doing my daily obsessive check to see if anyone’s written any new reviews of any of my short stories or novels (I’m a writer on the side) and I noticed something pretty fascinating. The change is subtle, but it’s definitely there. Also I’m not sure if it’s a test or an a full-fledged rollout … but as minor as it may appear, Amazon has made a major change to how they are displaying product prices in search results.