Today is Cyber Monday. And for the first time since the invention of Cyber Monday … no, since before Cyber Monday even existed, I’m not working for an e-commerce retailer.
And it’s really weird.
I’ve been caught up in a lot of projects lately that have been taking my attention, but today is one of those days where I feel a bit emptier. As the consumer world goes on their mad rush to find the best online deals, e-commerce marketers are busy watching the returns of their long-planned campaigns, hoping their sites don’t go down and that every promotion goes off without a hiccup.
It’s really one of the most exciting days to work in e-commerce … and I’m missing it. Instead of sitting behind a monitor watching sales roll in, cheering for records to be broken and the marketing plan to be a hit, I’m busy working on other things.
They’re fun things, to be sure. Pretty exciting actually (especially a few things that are in the hopper I can’t talk about yet). But they’re not the rush of Cyber Monday.
So all you e-commerce marketers – while you might get a little stressed out today, try to take everything in. It’s the most exciting retail day of the year for you – and probably the one day you’ve been planning around the most over the last few months.
Ride the wave.
Celebrate the successes.
Learn from the mistakes.
Try to take a breath.
And then remember this. Cyber Monday isn’t even the biggest online shopping day of the year.
That’s not until Green Monday … which for 2016 means you have until December 12th to really start freaking out.
Oh how I miss it.
How’s your Cyber Monday? Or how was it? Any big successes? Colossal failures? Heart attacks? Share below.