Livestream On a Budget

5 Tips to Livestream Your Event on a Budget (And Still Look Professional)


On the evening of January 21, 2017 I made history. From roughly 8pm-12:30am I livestreamed a reading of my entire novel, ‘A Confession,’ across Facebook Live and Periscope/Twitter. As far as I know, I’m the first author ever to do this.

I did it all in my house, on my own, in my basement for under $100.

And now the question everyone keeps asking me is How did you do it?

When I first decided to go all-in with this event, I admit I had a few hesitations. How do I keep the camera rolling? How will it all look? Will the services even let me stream for that long?

Can my throat handle talking for 4.5 hours straight?

Well, the key in making sure the event went off as well as it did was in preparation. Here’s what I did, and what you can also do on your own if you’re ever looking to do a live event of your own.
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Twitter Now Has Live Video


My thoughts: Personally I have yet to really engage in the live video phenomenon. We did one at Musicnotes for our VH1 Save the Music event back in October, but other than that I haven’t done live broadcasting – and I think most people probably haven’t.

But that doesn’t mean it isn’t huge and isn’t becoming a standard now for all social media services. With Twitter adding it to their platform using their Periscope technology (and Instagram literally adding it two days ago) we’re at a point now where pretty much every major social network has it a standard implementation. Facebook even added video to the top of their mobile app “quick links” buttons recently.

While Qik and uStream did live video forever ago, it never really caught on huge … but now that it’s on all the big established platforms I think we’re going to see more and more of it.

Expect to start getting a lot of notices that your friends are “live now.” And work on your excuses as to why you didn’t tune in. 🙂

P.S. I wonder how much people will trust Twitter with their video needs after their recent decision to kill Vine?

Starting today, you can create and Tweet live video from the Twitter app, powered by Periscope. To go live, compose a Tweet, then tap “LIVE” which brings you to pre-broadcast screen where you can frame your shot. When you’re ready, press “Go Live” to start broadcasting.

Source: Go Live on Twitter! (Twitter Blog)

Oculus CEO Brendan Iribe Is Stepping Down


My Thoughts: Hey Facebook / Oculus. I’m available.

Looking ahead and thinking about where I’m most passionate, I’ve decided to lead the PC VR group—pushing the state of VR forward with Rift, research and computer vision. As we’ve grown, I really missed the deep, day-to-day involvement in building a brand new product on the leading edge of technology.

Source: Building the Future of VR | Oculus

My Pick for Social Media Management: Sprout Social


If you’re running a business and you have a social presence (which you better have if you plan on being relevant), it can quickly become overwhelming to manage all your accounts. This can become even a bigger issue if you have more than one person managing your social accounts. You also need to be able to keep an ear out for voice of customer and to help with any incoming support requests or other customer questions.  Basically social’s a two-way street of communication, and there are a ton of lanes.

You can find a lot of options out there for social media management, especially at an agency level, but after all the ones I’ve gone through I recommend Sprout Social the most. You can manage Twitter, Facebook, Instagram and Google+ channels, schedule posts, create tickets to route messages to the right people on your team, etc. It also gives a good chunk of analytics, tying in to your Google Analytics even if that’s something you do.

Most importantly, with my team we encourage multiple people to be able to post to social. We follow brand voice guidelines of course so that the message is always consistent, but by getting people from different departments or backgrounds out there on the account we’re able to provide a much larger breadth of communication than we could with just one “social media manager.” The problem with this though is that you can get too many people talking at once, and your message becomes garbled. Again, Sprout helps with this as you’re able to see who posted what, when, schedule posts, see what’s in the queue to be published, etc.

So, long story short, if you’re looking for a good solution on how to manage your social media, check out Sprout Social. You can do a free trial too. It’s how I started with them and as soon as I saw they could solve my issues, I signed up for the larger package (professionally/business-wise, that is – for personal social media I do it all native to the platform).

Bonus? Their support team has been awesome.

… and no, they didn’t pay for this. It’s just an endorsement / recommendation of a tool that I use that I’ve had success with, to help you more easily find success too.

 

Update on April 14th – Sprout just reached out to me to say thank you for the article. I didn’t even tell them I posted it. So they’re monitoring obviously works, and they were classy enough to say thank you. That’s like a bonused bonus.