One of the key tenets I espouse to anyone looking to improve their marketing effectiveness is that marketing should be looked at holistically.
Each part of what we do with our business, particularly in the ways we present our business or brand to the world, is part of marketing. And, whether those actions are online or offline, they all need to work together to build a a greater whole that none of them could accomplish on their own.
That’s a main part of what I do when I’m working with clients – look at their goals as a company and how all their channels and communication are working together to help elevate the brand. This includes looking deep into the data to understand how the channels intersect, where breakpoints are occurring and where things may be missing altogether.
But none of this does any good without a strong foundation.