What does the Consumer Review Fairness Act mean for consumers and online reviews?


My thoughts: As a digital marketer, I love this. But I’m also kind of shocked that companies and individual have sued for negative reviews. Kind of seems like something that should be protected under the 1st Amendment, doesn’t it? Of course slander/libel should still be punishable … but the concept of suing for someone saying something true about you (that you don’t like them saying) is just going too far.

It’s unfortunate the government had to get involved in this, but it’s a good law imo.

Columnist Sherry Bonelli discusses the impact that newly signed legislation may have on local business owners and review sites.

Source: What does the Consumer Review Fairness Act mean for consumers and online reviews?

Marketing Podcast Episode 2

Podcast: Digital Marketing Week In Review Episode 2 is Now Available


It’s a new week, which means a new episode of my Digital Marketing Week In Review podcast!

Episode Two not only features hot new intro music, but also discussion on Amazon’s new test of cashier-less grocery stores, whether or not you can trust online reviews, Nordstrom’s hot “pet rock,” the UK’s Investigatory Powers Bill and some sweet stats on email marketing from Movable Ink.

Here are the articles we discuss this week:

Hope you enjoy the episode. Let me know what you think … and tune in next week for EPISODE 3!

Also, be sure to swing over to SoundCloud and subscribe to me to be notified every time I post a new episode.