The #1 Best Marketing Tip Ever in the History of Marketing Tips


One of the biggest challenges marketers run into when being asked for “great ideas” on how to market a product is what to do when a product just isn’t very good or interesting. It’s one I’ve encountered many times in my life, and it’s a tough position to be put in, as you want to be helpful … but you also don’t want to be a jerk.

The truth is though, no matter how great of a marketing strategy you have behind a product, service or brand, if it’s something that no one wants (or might want), then it’s doomed for failure. Yes, you might sell a few ice cubes to eskimos, but sooner or later they’re going to realize they got bamboozled. That’s not a business. That’s a scam.
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Break Stuff! (a.k.a. Why Perfection Paralysis and Fear Are Killing Your Business)


Fear and perfection, I’ve found, often go hand-in-hand. It’s a crippling mindset, this idea that everything you do needs to be perfect. And it too often kills good businesses and people from becoming great.

Perhaps it’s due to the fact that with modern communication and technology we can be so quickly judged or shamed. The right tweet from the right person can make your company … and the wrong tweet from the wrong person can kill it.

But that’s generally not the way things work. To be frank, most of the time no one cares all that much about what you or your business is doing. At least not enough that it’s going to make or break you.

What will make or break you though is the inability to take action.

Today your success lies more in your ability to move quickly. To risk making mistakes. To break things along the way (and fix them later).
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