Go to any book store and you’ll see there are a lot of marketing books out there. Amazon currently lists over 62,000 marketing books in its marketing category.
And that’s just taking into account the books that are specifically tagged as being about marketing. That doesn’t include general business books, pyschology books or others that while not specifically marketing books, are still useful books for marketers.
I read a lot. And while I haven’t read all 62,000+ marketing books that Amazon lists, I’ve read my fair share. And of those, there are five in particular that I believe to be essential reads for any marketer.