Life plans. Business plans. Wedding plans. Travel plans. Marketing plans.
They never seem to work out, do they? And it’s not for lack of proper planning.
The reason our plans often don’t work out the way we planned them is as simple as this. Life happens.
And part of life is the unknown. It’s fluid and changing and you never really can know what will happen next. But still we try to force some level of control over it. Some part of us wants life to be predictable and known – and so we make plans.
What’s your marketing plan? Can you help me build a marketing plan?
Questions like this come up all the time in business – but I’m here to tell you something.
Stop relying on plans.