The #1 Best Marketing Tip Ever in the History of Marketing Tips


One of the biggest challenges marketers run into when being asked for “great ideas” on how to market a product is what to do when a product just isn’t very good or interesting. It’s one I’ve encountered many times in my life, and it’s a tough position to be put in, as you want to be helpful … but you also don’t want to be a jerk.

The truth is though, no matter how great of a marketing strategy you have behind a product, service or brand, if it’s something that no one wants (or might want), then it’s doomed for failure. Yes, you might sell a few ice cubes to eskimos, but sooner or later they’re going to realize they got bamboozled. That’s not a business. That’s a scam.
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