How to Auto DM on Twitter

Learn How to Auto DM on Twitter (Automatically Direct-Message)


One of the most important pieces in any strong Twitter strategy is engaging with your followers – and one of the easiest way to get that engagement starting is with an Auto DM on Twitter.

For those who don’t know what an Auto DM is, it’s short for “automatic direct message” and it is just what it sounds like – setting up a system to send an automatic direct message to someone on Twitter. And if you want to set up a Twitter Auto DM, I’ll show you how.
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Hashtags continue to lose in this year’s Super Bowl | ClickZ


My Thoughts:

I’m frankly surprised it has taken this long for hashtags in commercials and advertising to die off like they have. While I understand the desire to try to drive conversation around your brand, and allow for easy ways to both discover and measure that conversation, the simple fact is this: people don’t like to be told what to do.

When you’re pushing a hashtag from a commercial point of view, particularly one where it’s all really around trying to build some kind of viral marketing campaign, people see it and shy away. Social media hashtags are much more organic, and are adopted in the same manner. They arise themselves out of conversation, and aren’t something that can be forced.

It’s like trying to “make fetch happen.

That said, I do agree that having a hashtag promoted that ties into something that is specifically conversational can make sense. For example, The Walking Dead has done a great job of promoting the hashtag #TheWalkingDead around their broadcasts, as there is a strong community of fans who are eager to live chat about what’s going on while an episode is broadcast (or share their thoughts afterwards).

The difference here is that they are giving a community a specific hashtag through which to funnel an already existing discussion, instead of trying to force a discussion to happen in the first place.

According to a report, references to hashtags appeared in just 30% of Super Bowl 51’s commercials this year, down from 45% a year ago.

Source: Hashtags continue to lose in this year’s Super Bowl | ClickZ

Livestream On a Budget

5 Tips to Livestream Your Event on a Budget (And Still Look Professional)


On the evening of January 21, 2017 I made history. From roughly 8pm-12:30am I livestreamed a reading of my entire novel, ‘A Confession,’ across Facebook Live and Periscope/Twitter. As far as I know, I’m the first author ever to do this.

I did it all in my house, on my own, in my basement for under $100.

And now the question everyone keeps asking me is How did you do it?

When I first decided to go all-in with this event, I admit I had a few hesitations. How do I keep the camera rolling? How will it all look? Will the services even let me stream for that long?

Can my throat handle talking for 4.5 hours straight?

Well, the key in making sure the event went off as well as it did was in preparation. Here’s what I did, and what you can also do on your own if you’re ever looking to do a live event of your own.
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Medium says it can’t make money selling ads so it’s laying off a third of its staff – Recode


My Thoughts: I met Ev once when I stopped by Twitter’s offices in the early days. Seemed like a pretty nice guy. Smart too … but he really doesn’t seem to get the “business” part of building a business.

Basically he’s really good at building free platforms that offer a service people like to use, scaling them, and not figuring out any way to actually make money with them.

Medium is laying off 50 people and changing its business model.

Source: Medium says it can’t make money selling ads so it’s laying off a third of its staff – Recode

Twitter Now Has Live Video


My thoughts: Personally I have yet to really engage in the live video phenomenon. We did one at Musicnotes for our VH1 Save the Music event back in October, but other than that I haven’t done live broadcasting – and I think most people probably haven’t.

But that doesn’t mean it isn’t huge and isn’t becoming a standard now for all social media services. With Twitter adding it to their platform using their Periscope technology (and Instagram literally adding it two days ago) we’re at a point now where pretty much every major social network has it a standard implementation. Facebook even added video to the top of their mobile app “quick links” buttons recently.

While Qik and uStream did live video forever ago, it never really caught on huge … but now that it’s on all the big established platforms I think we’re going to see more and more of it.

Expect to start getting a lot of notices that your friends are “live now.” And work on your excuses as to why you didn’t tune in. 🙂

P.S. I wonder how much people will trust Twitter with their video needs after their recent decision to kill Vine?

Starting today, you can create and Tweet live video from the Twitter app, powered by Periscope. To go live, compose a Tweet, then tap “LIVE” which brings you to pre-broadcast screen where you can frame your shot. When you’re ready, press “Go Live” to start broadcasting.

Source: Go Live on Twitter! (Twitter Blog)

Twitter Tip

Twitter Tip: Don’t Auto DM New Followers


It’s tempting, right? The idea of sending an auto DM to your new followers on Twitter?

Don’t give in. Resist the urge.

Don’t be annoying.

I follow a lot of people on Twitter and every day I’m probably following another 50-100 new people. Some days even more. I do it because they’re talking about topics that are interesting to me, or they’re on curated lists identifying them as people who are active in the discussion topics I like.

I LOVE following new people. Especially people who partake in conversation (as opposed to just spewing out promotional links).

What I don’t love – what no one loves – is being sent a generic message the second a connection is made.
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11 Eye-Opening Digital Marketing Stats From the Past Week | Adweek


My thoughts: Lots of cool info here … but two things in particular stand out to me: the fact that there’s a guy who gets 6-7 million impressions per Instagram post (I’m still trying to hit 500 followers!) and that over 50% of women interviewed say they have bought something due to influencer marketing.

I mean, I knew influencer marketing was a pretty hot marketing method, but that’s some strong influence. I do wonder if all those surveyed would buy something that an influencer recommended if they were told that it was a sponsored post.

Also, Twitter you gotta up your game. You keep slipping like this and you might disappear on us – and you’re too important a medium to follow in the footsteps of your Vine initiative.

Last week, holiday shopping dominated a steady stream of digital marketing stats. During the last several days, the data points were more varied, providing a cornucopia of marketing intelligence. Here are 11 numbers that caught our eye: 1. IG > TW Is Twitter about to officially fall to third place for social marketing platforms?

Source: 11 Eye-Opening Digital Marketing Stats From the Past Week | Adweek

My Pick for Social Media Management: Sprout Social


If you’re running a business and you have a social presence (which you better have if you plan on being relevant), it can quickly become overwhelming to manage all your accounts. This can become even a bigger issue if you have more than one person managing your social accounts. You also need to be able to keep an ear out for voice of customer and to help with any incoming support requests or other customer questions.  Basically social’s a two-way street of communication, and there are a ton of lanes.

You can find a lot of options out there for social media management, especially at an agency level, but after all the ones I’ve gone through I recommend Sprout Social the most. You can manage Twitter, Facebook, Instagram and Google+ channels, schedule posts, create tickets to route messages to the right people on your team, etc. It also gives a good chunk of analytics, tying in to your Google Analytics even if that’s something you do.

Most importantly, with my team we encourage multiple people to be able to post to social. We follow brand voice guidelines of course so that the message is always consistent, but by getting people from different departments or backgrounds out there on the account we’re able to provide a much larger breadth of communication than we could with just one “social media manager.” The problem with this though is that you can get too many people talking at once, and your message becomes garbled. Again, Sprout helps with this as you’re able to see who posted what, when, schedule posts, see what’s in the queue to be published, etc.

So, long story short, if you’re looking for a good solution on how to manage your social media, check out Sprout Social. You can do a free trial too. It’s how I started with them and as soon as I saw they could solve my issues, I signed up for the larger package (professionally/business-wise, that is – for personal social media I do it all native to the platform).

Bonus? Their support team has been awesome.

… and no, they didn’t pay for this. It’s just an endorsement / recommendation of a tool that I use that I’ve had success with, to help you more easily find success too.

 

Update on April 14th – Sprout just reached out to me to say thank you for the article. I didn’t even tell them I posted it. So they’re monitoring obviously works, and they were classy enough to say thank you. That’s like a bonused bonus.